Events are inherently marketing for the companies involved. Whether the event is meant to be educational, networking, or simply a tradeshow, the end-goal for those arranging the event is marketing.
Most companies have a pretty strict budget for all things, but marketing is difficult to quantify, since the results aren’t always immediate or easy to measure. In that case, wouldn’t you want to make sure that any money you put toward marketing is furthering your goals?
Of course you would. So here is a short list of why you should host your events – whether they be classes, conferences, or tradeshows – online and virtually, rather than in-person.
As I already mentioned above, budgets are tight. Everyone wants to make money, but they don’t want to spend it. With that in mind, here are just a few of the things you end up spending money on with in-person events:
- Lunches for all attendees and staff
- Space for the event
- space for presentations AND exhibitor booths
- Security guards
- All your attendees will need somewhere to plug in their laptops
- Clean bathrooms
- Pens/trinkets at exhibitor booths/check in
- Staff for check in
And on, and on, and on. None of these are a cost to consider with an online event. Security for payment and the presentations is taken care of by the platform hosting the event.
Coffee/lunches are the responsibility of attendees (as are bathrooms). If you want to do a giveaway, you only have to pay for the few shirts or keychains you decide to give away.
An in-person venue can only hold so many people before the firemen get antsy. Online, you only have to worry about bandwidth. If you have lots of people paying to come to your event (or lots of sponsors helping you with the cost), bandwidth is a truly minute cost. With all this extra space, you can allow so many more people in your event and therefore get your message out to them.
Additionally, only so many people can afford to travel to an in-person event. Your goal is to reach as many people, so why would you limit that? There is a cost to attend, a cost for hotel rooms, a cost for food, plus the cost for time off of work. With an online event, your attendees (and their bosses) don’t have to worry about that, so many more will be able to join you.
If your presentations are broadcast at a scheduled time, there’s no sweat on the attendees to watch it as it broadcasts with On Demand capabilities. No matter how many presentations you have at an in-person event, an attendee can only view one at a time.
With On Demand, they can view any presentation they want, anytime they want, wherever they want (with an internet connection).
This makes things a lot easier for your attendees and exponentially raises the value of your event, encouraging more to register and even further increasing your reach. The convenience of watching these presentations online far surpasses the cost of travel.
If you have to spend money on something, you want to know its effectiveness. Online events provide information that would be creepy (and impossible to obtain) at an in-person event.
You can know things like what presentations an attendee viewed, how long they viewed each for, which booths they went to, whether they participated in the networking chat or presentation chat.
Beyond that, with a company like vConferenceOnline, your project manager has access to the analytics of past events, which means that that person can help you to improve your event based on the successes and failures of previous events.
5. The Ultimate in Green
The whole world is trying to go green, with good reason. You can contribute to this, along with all the other benefits, while saving money. 100% virtual means no paper cups, no plastic food bags, no waste, nothing. If your company is looking to “go green” or if that is already a goal you are pursuing, I highly recommend a virtual event.